Direct mail specialists
Arrow Marketing Company specializes in direct mail including letters, postcards, complicated folding pieces, catalogs and self-mailers, we offer all services for a successful direct mail campaign. With over 20+ years of experience coupled with direct relationships with the US Postal Service and mail piece design analysis, we will help you determine the best possible marketing vehicle to get your message to your customers or prospects.
Your message is important. Direct mail allows your message to be seen and felt, creating a lasting and emotional response. Direct mail provides you with a measurable response rate mechanism and allows you to better target your marketing efforts. Direct mail helps get the results you deserve.
One of the most trusted marketing channels continues to be direct mail.
BY THE NUMBERS
Direct mail boasts an average response rate of 4.4% while email averages 0.12 %
(Source: www.dmnews.com. June 14, 2012 and January 16, 2015)
73% of US consumers, prefer direct mail than any other marketing channel.
(Source: Epsilon, 2012 Channel Preference Study)
Experts claim the return on investment (ROI) for $1 in direct mail expense yields $12.18 in increased revenue.
(Source: Direct Marketing Association, The Power of Direct Marketing, 2011-2012)
78% of households scan and read their mail for information
(Source: United States Postal Service, 2011 Household Diary Study)
65% of consumers say direct mail piece as their reason they made a purchase
(Source: www.onlinemarketinginstitute.org. January 19,2015.)
Your message in print is important! Print creates a “deeper footprint in the brain” and emotional connection to a brand than non-physical media.
(Source: “Using Neuroscience to Understand the Role of Direct Mail.” www.millwardbrown.com. January 19, 2015)