Why The Mailing List Is The Most Important Part Of Your Direct Marketing Investment

You need new customers and leads but may not know how to find them.

Direct Mail is a highly effective way to find new customers. There is rarely any other factor that is more important to the profitability of a mailing than the quality of the list you use. While the offer and creative elements are important in the total picture, they can’t make or break a mailing like the list can.

An accurate mailing list of past and current customers is a goldmine for the sales and marketing department in any company. Keeping mailing lists up to date and accurate is important to maintain their usefulness. These are just a few useful ways to segment the list so that communication can be tailored to the specific customer.

  1. Sales Leads

People who have already bought from you are more likely to buy again, provided their experience was a good one. A mailing list gathered from past and current customers is a great place for sales to start.

  1. New Products

Happy customers are more likely to be willing to try a new product. As a result, a customer mailing list is a great place to start a product launch. Utilize your customer list to build excitement about the product even before it is ready to be purchased. Get people talking about what they want or need before the product officially launches and improvements can be made to make it even better.

  1. Targeting

Whether you have a traditional brick and mortar store or an online business, there’s no doubt that building a responsive list of prospects, leads and customers is an essential part of your success. There is information available on more than 100,000 lists. These lists can be sorted by market sector, cost and any other criteria that describe your target customer.

  1. ROI

With any form of marketing what really matters is the Return On Investment (ROI). One of the great things about direct mail promotions is that they can easily be tested using a small – and therefore less expensive – list, to assess the likely ROI.

  1. Flexibility of Testing Options

The different components of a direct mail package, by contrast, can be individually tested and refined. Giving you more opportunity to get the perfect campaign piece out to your potential customers.

  1. Ability To Reach A Wider Audience

Although a very high proportion of the United States population uses the Internet – around 88.5% according to Internet Live Stats – there are many users who are resistant to online advertising. “Banner blindness” and the annoyance of pop-ups may severely restrict the effectiveness of online campaigns.

So whether you want to generate immediate sales or gather more leads and prospects, having the right mailing list is a key component to the success of your next direct mailing.

The Team at Arrow Marketing Co has the knowledge and expertise to assist you in building the right mailing list(s) for your next direct mail campaign. Call Arrow Marketing Co today at 714-617-4589, or your can reach any of our team members at info@arrowmarketingco.com. Visit us online at www.arrowmarketingco.com 

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